E-commerce

I collaborated with EVOLVh team, a premium haircare brand, to redesign their e-commerce platform and elevate their digital presence. The project focused on creating a mobile-first experience, ensuring seamless navigation and visually appealing interactions for users on all devices. A key goal was to modernize the site while maintaining its high-converting structure, providing a sense of familiarity for returning customers while engaging new visitors. The redesign incorporated Evolvh’s updated brand guidelines, featuring refreshed photography, vibrant category-specific colors, and dynamic content that showcased the brand’s compelling ingredient stories and product benefits. Intelligent features, such as personalized product recommendations, a quick reorder option for returning customers, and editorial content on collection pages, enhanced the user experience and made the site feel more tailored and engaging. By balancing aesthetics with performance, I delivered a visually stunning, high-performing platform that reinforced Evolvh’s identity as a leader in clean, effective haircare. The result was a customer-centric website that strengthened the brand’s connection with its audience while driving conversions.