UI design for Amber Surfboards' mobile app, with a central focus on meeting the unique needs of their clientele while seamlessly integrating the brand narrative. The app is purpose-built to cater to the diverse requirements of Amber Surfboards' customers.Beyond catering to custom surfboard needs, the app adds value through additional features. The inclusion of forecast and blog pages enriches the user experience, offering real-time information on wave conditions and providing engaging content. This strategic addition not only aligns with the needs of surfboard enthusiasts but also elevates the overall value proposition of the app.In essence, the design strategy is centered on fulfilling the specific requirements of Amber Surfboards' clients while enhancing the app's utility through valuable extras like forecasts and a dedicated blog section. The resulting mobile app is a comprehensive solution that not only meets but exceeds user expectations, offering a tailored experience that fosters increased engagement and potential surfboard sales for Amber Surfboards.