We expertly redesigned the Athena Labs website to enhance its representation as a cutting-edge Web3 growth agency. This project involved a deep dive into understanding the unique needs of the blockchain sector, incorporating a user-centric design philosophy. Through meticulous market research, we identified key user personas and their journeys to tailor the website's content and structure. The redesign emphasizes Athena Labs' specialized services in content creation, social media, SEO and community engagement, ensuring a seamless, informative experience for users seeking growth in the Web3 domain.